Beyoncé’s Denim Steals NYC—Spotlighting Black-Owned Designers Like Telfar
If there’s one thing Beyoncé is going to do, it’s show up in style and shake the culture while she’s at it.
On the third night of her Cowboy Carter and Rodeo Chitlin’ Circuit Tour stop at MetLife Stadium, the East Coast got a firsthand glimpse of what happens when country glam meets cultural power play. Beyoncé didn’t just bring vocals—she brought vision, stepping out in a custom look from none other than Telfar, the Black-owned fashion label helmed by Telfar Clemens.
Let’s break it down: sparkly denim, thigh-high chaps, a sculpted bodysuit, and a matching cowboy hat—all laced with rhinestone fringe and dripping in energy that said, “I am the genre.” It was high-octane fashion rooted in rebellion, and it hit like a love letter to the Black designers pushing fashion forward on their own terms.
Telfar, already a cult-favorite known for its viral Shopping Bag and ethos of “not for you—for everyone,” didn’t just design an outfit—they made a statement. Beyoncé chose to wear their work on one of the biggest stages in entertainment, sending a clear message about where fashion’s spotlight should be. And fans? They noticed. Tweets, TikToks, and jaw drops rolled in the minute she stepped out in that crystal-drenched western moment.
The choice to spotlight Telfar was intentional—and in true Beyoncé fashion, deeply layered. Cowboy Carter has already been praised as a cultural reclamation of country music’s Black roots. So it only makes sense that her stage wardrobe would carry that same spirit—elevating Black artistry and redefining what the genre looks like in motion.
With a nine-city tour that spans both the U.S. and Europe, Beyoncé’s wardrobe continues to feel less like costuming and more like narrative. Each look is another lyric. Another message. And in this case, a spotlight turned all the way up on a Black designer who has always been for the people.
As Beyoncé continues to evolve and reimagine genres, it’s clear she’s not just dressing for the crowd—she’s dressing for the culture.
