Sis, That’s Enough Emails

It starts with a ping. Then another. Before noon, your inbox is flooded with just dropped, last chance, and an exclusive just for you. Only, it’s not exclusive—and it’s not just for you. From luxury skincare brands to your favorite digital planner shop, everyone seems to be emailing every single day. And let’s be honest: it’s exhausting.

In the name of nurturing, brands are over-communicating. But the line between marketing and spamming has become dangerously blurry. The result? Audiences are burned out, opting out, and in some cases, tuning out completely. Unsubscribed has become the new click-through.

What’s wild is that these emails aren’t necessarily bad. Many are beautifully designed, written with charm, and packed with solid offers. But they’re landing too often, with too little thought for timing or context. Brands are prioritizing volume over value—treating their lists like billboards instead of conversations.

According to a recent HubSpot survey, nearly 46 percent of consumers say they receive too many marketing emails from brands they’ve subscribed to, and 34 percent say they’ve unsubscribed in the past month due to excessive frequency. That’s not bad engagement—it’s audience fatigue.

This over-emailing frenzy stems from a belief that visibility equals conversions. And sure, consistency matters. But there’s a difference between staying visible and becoming noise. Especially for women-led brands that pride themselves on intention, flooding inboxes starts to feel like a contradiction.

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There’s also the issue of automation gone rogue. With platforms like Klaviyo, ConvertKit, and MailerLite, it’s easier than ever to schedule flows. But too many flows, too close together, without any segmentation? That’s a recipe for churn.

The smarter move? Edit your communication rhythm. Some of the most successful brands are scaling back and seeing better open rates. Think weekly, not daily. Segment based on purchase behavior or interest—not just list status. And when you do show up, say something worth saying. Share behind-the-scenes stories, customer wins, or thoughtful brand updates. Let your emails feel like a moment, not a megaphone.

Consumers are craving rest—and that includes digital rest. If your brand is constantly contributing to noise, your message won’t land. Worse, it might erode the trust you’ve built.

So if you’ve noticed more unsubscribes, more ignored opens, or more people ghosting your list, don’t panic. Get intentional. Audit your send schedule. Read your emails out loud. Ask yourself: “Would I want to receive this?” And most importantly, remember that being in someone’s inbox is a privilege—not a guarantee.

It’s not that email is dead. It’s that your audience is tired. And in Q3, a well-placed message will go further than a hundred poorly timed ones. So go ahead and pause the flow. Breathe. Say less. Say it better. That’s how you cut through the noise—and stay remembered.