Ulta Beauty and Target to Conclude Partnership in 2026

Target and Ulta Beauty have announced that their retail partnership will officially conclude in August 2026.

Launched in 2021, the collaboration brought nearly 600 Ulta Beauty “shop-in-shop” experiences to Target stores nationwide. Each shop offered around 1,000 square feet of prestige beauty, makeup, skincare, and fragrance, allowing guests to earn both Ulta Beauty Rewards and Target Circle loyalty points on eligible purchases.

According to the joint press release, both companies described the decision as mutual and emphasized the success of the five-year collaboration.

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Amiee Bayer-Thomas, Chief Retail Officer at Ulta Beauty, said: “For 35 years, Ulta Beauty has revolutionized how people experience beauty… our partnership with Target was one of many unique ways we have brought the power of beauty to guests nationwide.”

Rick Gomez, Executive Vice President and Chief Commercial Officer at Target, added: “We’re proud of our shared success… the magic of shopping for beauty at Target is the combination of on-trend products… all at an unbeatable value.”

Guests will continue to shop Ulta Beauty at Target—both in stores and online—until the conclusion of the partnership in August 2026. Linked Ulta Beauty Rewards and Target Circle accounts will also continue to accrue loyalty points on eligible purchases until that date.